Writing Questions
Writing Answers
Check your log of customer enquiries (emails, text messages etc.) and look for recurring questions. Phrase your questions in a conversational tone and in the first person.
Be as clear and concise as possible. Choose words and phrases that help retain your brand voice, so that answers still sound personable (not clinical or cold). You should also link to external pages where relevant.
Check your log of customer enquiries (emails, text messages etc.) and look for recurring questions. Phrase your questions in a conversational tone and in the first person.
Be as clear and concise as possible. Choose words and phrases that help retain your brand voice, so that answers still sound personable (not clinical or cold). You should also link to external pages where relevant.